People might not realize it, but finding the right domain name for your website can be one of the most important factors in determining whether or not your site is successful. If you don’t have the right name, it’s likely that you’ll either run into trouble with your business model or end up with an incredibly difficult time attracting visitors. With that in mind, here are five tips to help you purchase a domain and get started building your site.
1) Finding Your Dream Name
One of your biggest worries when purchasing a domain for your website is that you’ll settle on something generic and forgettable. After all, there are over 300 million registered domain names in existence—that’s almost as many as there are Americans. But don’t worry.
There are still some great names out there that can be snatched up before they get away! Here are five tips to finding your dream name – Use one word domains: If it’s just one word (preferably short), grab it. Most memorable domain names use one word or two-word phrases with an established meaning. – Make sure it isn’t taken: The quickest way to waste $50 is registering a premium URL only to find out someone else owns it, too.
2) Selecting the Right Extension
While there’s nothing wrong with purchasing a .com domain, other extensions are often cheaper and more appropriate for certain businesses. For example, if you’re in e-commerce or want your site to rank higher on search engines, consider opting for a .net extension. When choosing an extension, keep in mind how your customers will interact with it—and choose one that conveys these ideas effectively.
You can purchase any extension from Namecheap! Buy Cheap Domains From Namecheap & Protect Your Brand Today! Inexpensive domains also make great options when looking for domains names. There are two major factors to consider when deciding which extension is right for you: What TLD fits your brand and audience? Do they prefer searching by address or name? Would they be confused by different endings like .org, .me, or .club? How long do you plan on using a particular URL?
3) Choose Domain Name Length Wisely
By choosing a domain name that’s longer, you’ll increase your chances of ranking for long-tail search terms in Google and other search engines. Longer domain names are often more memorable as well, making it easier for users to visit your site over time. Avoid keyword stuffing, however; otherwise you may risk getting slapped with penalties from search engines like Google.
If your domain has relevant keywords inside it, use them—it will not only help with SEO but also boost brand equity. And remember: no matter how great a website is or how compelling its content is (or isn’t), if no one can find it on the web, does any of that really matter? You might want to take a look at how much it costs to register a .com too!
4) Buy at the Right Time
It’s easy to get caught up in bidding wars and spend more than you want on a domain. When it comes time to decide when or if you should submit an offer, remember that there is no right or wrong time—it’s all about timing. The market for domains is a lively one, so unless you see an opportunity for immediate revenue, be patient and wait for your chance to buy at an opportune moment.
For example, during seasonal events such as back-to-school sales or holiday sales season, companies often sell low-performing assets to raise funds for other products and services. In these situations, many good domain names become available at discounted prices because of their weak online presence.
5) Search Before You Buy
When you’re ready to purchase a domain, make sure that you do some preliminary research before spending your money. There are a few things you should check out: How much traffic does it get? Are there already other sites with similar names? Is your desired domain available at all? A quick search can help save headaches down the road.
And if you find a perfect match but it’s not for sale, don’t give up – put in an offer! The price may just be too high now and could come down later. Just remember to be as generous as possible; consider even offering more than what the site is worth. In any case, try putting together a backup plan in case someone beats you to your dream domain; maybe you have another name that fits perfectly or a better URL (including numbers) for SEO purposes. Or perhaps something else entirely comes along later—you never know when destiny might strike!
